Snapchat. Anyone who is anybody is on it now. With over 166 million daily users on this social media platform, who would pass down the opportunity to advertise themselves? McDonald’s took it a step further as they launched Snaplication. The Snaplication campaign (Snapchat-application) was launched in June and pushed the boundary of job applications in order to reach Generation-Z.
Video by Campaigns of the World
McDonald’s initiated this worldwide; including Australia. In the USA alone offered over 250,000 jobs through Snaplication. The idea became McDonald’s largest recruitment channel. Snaplication is a 10 second application of why the person wants to work at McDonalds. The snap also included a lens/filter of a McDonald’s crew hat and name badge which might also served as digital marketing by being sent around to friends. This campaign has driven in a huge amount of attention since, with Snapchat, news media, and word of mouth.
Image by Chicago Tribune
Personally, I believe that this campaign will not continue long-term. However, I consider this as a great digital marketing strategy as they invoked the interest and engaged with the young target through utilising a new and stimulating perspective. In the future, this could be an effective use of social media such as Snapchat, Instagram and Facebook for other businesses to reach and connect with the new generations to come.
Do you think this is an effective digital marketing strategy and would you be willing to accept this as the future of job applications?
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